ANALYSING SOCIAL RESPONSIBILITY IMPLEMENTATION IN THE FIELD OF EMPLOYMENT IN UKRAINE

Abstract

The paper explores the traditional and innovative socially responsible actions of companies regarding their employees. The author analysed the most common approaches to implementing social responsibility in the sphere of employment in Ukraine. The most common practices of corporate social responsibility in Ukrainian companies include employment relations: salary increases, suggestions to pay officially declared salary and bonus payments. Almost half of companies give employees the opportunity to work flextime (flexible hours) and implement career development programmes. The research determined that a variety of social welfare programmes become more and more popular, particularly at least a third of companies provide remote job opportunities. The companies pay much attention to the physical health of employees, providing wellness services in the office, organising group fitness classes and wellness competitions.Every fifth employer creates conditions for healthy snacks in the workplace; moreover, there are fitness centres in the territories of 16% of respondents. Support of a positive employer brand appeared to be an important objective of introducing social responsibility for employees: 31% of companies in Ukraine and 24% of companies in the world consider this to be a key task in undertaking internal socially  responsible activities. Employee retention is ranked second in importance: every fourth employer in Ukraine implements their CSR in order to maintain and develop the company's employment potential. Improving the livelihoods of the communities in which the company operates has the third ranking. The paper determined that not all companies in Ukraine are classified as socially responsible, in particular because of widespread violations by employers.