CREATIVITY AS A BASIS FOR THE INNOVATION’ DEVELOPMENT AND THE GUARANTEE OF SUCCESS IN CREATING AND IMPLEMENTING THE START-UP PROJECTS

Abstract

The article deals with the concept of creativity and creative activity, specifies the fundamental difference between creativity and creative activity, determines the features of the creative activity process and the creativity process, the creative activity structure etc. This article reveals the problems of modern entrepreneurial activity’ activation with the use of creative approach for satisfaction of necessities and desires of buyers and receiving the optimum income in business by development of creative attractive ideas in intercommunication of such concepts as an enterprise, innovation,  creation. Creativity encompasses a certain set of mental and personal qualities that contribute to creative expression. New ideas and solutions arise as a result of the joint participation of logical and intuitive human thinking, through the functioning the logic and intuition in specific problem situations. Creativity is promoted by the receptive intellect, enriched by various experiences. Entrepreneurship and creativity form the basis of business development, as they intersect deeply within any economic activity.Intrapreneurship (internal entrepreneurship), which is based on the creativity and initiative of the company’s specialists, plays an important role in improving the business efficiency. The need of forming the creative ideas in the business space for the optimal development of management andcorporate culture has been grounded. The process of generating creative ideas and innovative principles on the possibility of creating, functioning the start-up projects, development of creative entrepreneurship have been considered.