ANALYSIS OF THE ACTIVITY OF CONSTRUCTION ENTERPRISES IN THE REAL ESTATE MARKET OF UKRAINE

Abstract

The paper analyzes the main aspects of construction companies for the sale of residential and commercial real estate as components of the real estate market. The risks of each of the main factors that influenced the construction are considered: investors, developers and market trends.Particular attention is paid to the imperfections of the current legalframework governing the activities of all participants in construction. Ananalysis of the grouping of the main typical drivers and barriers to the saleof residential and commercial real estate.An important direction in the formation of the competitiveness of theUkrainian construction industry, stabilization and consistent development ofthe construction market in the regions is to identify and stimulate thedevelopment of regional construction companies. The peculiarity ofconstruction companies is that they are very sensitive to macroeconomicfactors. That is why the main task of ensuring the efficiency of constructionin general is to minimize the negative impact of the external environmentthrough strategic management. To increase the volume of construction andinstallation work, the following principles should be followed: maximum useof local types of construction materials, control over the activities of customers and justification of the estimated cost of facilities under construction, minimizing the number of construction projects sold simultaneously. Therefore, construction companies must objectively determine their competitive position, identify the main external factors that affect production, and create new competitive advantages.