DEVELOPMENT OF INTELLECTUAL CAPITAL IN THE ERA OF AUTOMATION AND ARTIFICIAL INTELLIGENCE

Abstract

The article analyses the rapid development of intellectual capital and its impact on the creation of new opportunities in all spheres of social and economic development. The human factor remains key, because even in  an automated environment, the role of highly qualified workers remains indispensable. Fundamental changes in the labour market, such as automation, robotics and the introduction of artificial intelligence, are transforming companies and changing employee expectations. HR departments face new challenges that require innovative  solutions in the fight for talent. The pace of these changes is accelerating as competition intensifies. The development of intellectual capital is influenced by several dynamic factors, including technological progress,  demographic changes, resource scarcity and climate change, changes in the economic and social environment, and rapid urbanization. Technological innovations, automation and artificial intelligence are significantly transforming the labour market, increasing productivity and living standards. However, they also pose a threat to social stability due to the uneven distribution of economic benefits. The article analyses four potential scenarios for the development of the labour market and intellectual capital: a red world, a blue world, a green world, and a yellow world. Each scenario offers different approaches to innovation, corporations, public consciousness and social security. These scenarios illustrate how intellectual capital, technology and people can interact in the future to achieve economic and social progress.