MAIN TENDENCIES OF LABOUR MARKET DEVELOPMENT UNDER THE CONDITIONS OF THE «NEW NORMALITY»

Abstract

According to experts, under the influence of pandemic and war normality, humanity has undergone large-scale changes, as a result of which the need for research not only of general economic changes, but also trends and possible risks of labour market development has become more urgent. Until 2019, all forecasts regarding the development of the labour market were based on the transition to the 4th era of technology. The new normality is characterized by new risks unknown to this day, which significantly affect the possible prospects. In particular, they determined the need for innovative approaches and the search for quick and effective solutions to minimize social gaps and negative consequences of crisis phenomena. Therefore, as a result of the study, key trends in the development of the labour market were identified, which were caused by changes that either already took place, but accelerated with the onset of the pandemic (digital transformation), or represent the normalization of what was once considered an avant-garde way of working (hybrid work model, changes in organizational infrastructure), or arose as a result of the status quo transformation (the continued existence of the «office»). At the same time, it is worth understanding that the introduction of a large number of digital technologies, as well as the «new normal» work practices, can negatively affect certain types of professions. Currently, there is an urgent need to develop new approaches to learning and obtaining education. The decisive factor for maintaining employment or obtaining a position will be the ability to flexibility and adaptability of thinking, that is, to possess the appropriate soft skills. In order to meet the requirements of the time, it is worth focusing on getting an education aimed at developing different types of thinking and solving complex tasks, which allows performing multifaceted functions, or concentrating on getting a narrow field of study (a subject area) that comes from the «freshest» trends and technologies.