INTERACTING WITH STAKEHOLDERS: EXPERIENCE OF NATIONAL ENTERPRISES

Abstract

The article examines the concept of "stakeholders" and approaches to itsinterpretation. The research reveals the stakeholders' definition, as well astheir classification. The author determines that the formation of the interactionwith stakeholders is a key feature of corporate social responsibility.Regular dialogue with stakeholders can facilitate better understanding oftheir expectations and enables using targeted approach to the corporatesocial responsibility development and implementation. This can help theparties involved to achieve their goals and to solve the issues that none ofthe parties can resolve on their own. The given research demonstrates theprinciples of partnership with stakeholders. The article analyses the interpretation of the stakeholder map concept essence and the formation of themap by the entities of Ukraine. The researcher also substantiates the necessityof establishing effective cooperation of national organizations withstakeholders basing on the social responsibility principles. Furthermore,the scholar proves that effective interaction with stakeholders is an effectivemanagement tool in the process of improving the performance of economicactivity and competitiveness of the organization.