ASSESSMENT OF IMPACT OF SOCIAL CAPITAL ON COMPETITIVENESS OF ENTERPRISES

Abstract

The assessment of impact of social capital on competitiveness of enterprises is considered in the article. The level of Ukrainian society’s social capital is already quite high, and the dynamics show a trend of steady growth in the last three years.Presented results of the assessment of social capital components are based on a sociological survey of enterprises’ owners and managerial staff. The development level of social capital components of is not high enough. In particular, the best of them do not exceed the level of 72%.The most significant problems are in the self-assessment of respondents' efforts to maintain ties with the local community (within the structural social capital), taking into account the needs of employees in personnel management processes (as part of relational social capital), as well as the perception of corporate values and efforts to development of the corporate culture of enterprise - within the cognitive social capital.Proposed key tasks of solving the problems of social capital development are based on the conducted sociological research on the assessment of social capital of enterprises. Solving the problems of social capital development involves introducing of tools that promote the formation of a team with a high level of competence, creating a favorable environment in the enterprise, conducting a comprehensive analysis, accelerating business processes, developing relationships with customers, suppliers and partners through favorable conditions.