SPORTS AUTO TOURISM – ECONOMIC FACTORS OF DEVELOPMENT

Abstract

The article is devoted to the study of varieties of sports tourism. The relevance of the study is determined by the fact that in recent decades, sports motoring is a particularly powerful marketing tool and is a multibillion-dollar business, which involves not only motorists but alsointernational corporations. The purpose of the study is to study the history of development of certain types of sports tourism and economic factors of this type of tourism. The object of study is sports tourism. The subject of research is the economic aspects of the development of certain types of sports tourism. The methodological basis of the study is the theoretical provisions of tourism, recreation, tourism, international tourism, tourism economics and more. The reasons for the popularity of sports tourism are considered. The economic aspects of the development of sports tourism are analyzed. Ukraine has extensive practical experience in organizing motor tourism and has sufficient physical-geographical, climatic and historicalcultural potential for the development of motor tourism, not only for Ukrainian citizens but also for foreign tourists. The directions of development of sports motor tourism in Ukraine are offered. Recreational and tourist economy of Ukraine has prospects for development, including due to the spread of sports tourism, for which in many regions there is a strong tourist potential and a variety of tourist and recreational resources.  Along with the positive trends in the field of motor tourism in Ukraine, there are still unresolved issues. This area is developing spontaneously, on the basis of private enterprise and in the absence of state regulation, so it does not meet the level of international standards. Motorways require further improvement; motorhome accommodation points; simplification of the car rental system; Improving the information base for motorists – the opportunity to purchase specific schemes-routes, road maps of travel regions, etc. In solving these problems, the economic potential of sports tourism can become one of the leading in the tourism industry of Ukraine.