ASSESSMENT OF COMPETITIVENESS OF AGRICULTURAL ENTERPRISES

Abstract

In the rural economy of Rivne region and other regions there are tremendous opportunites to improve the competetiveness of theindustry. In current article were reviewed existing approaches for such categories as competitiveness, enterprise competitiveness and competitiveness of agricultural enterprise. To maintain a high level ofefficiency and competitiveness of businesses should constantly evaluate their competitiveness by using a variety of approaches and methods.The peculiarities of enterprises competitiveness are elucidated. Theanalysis of the existing methods of evaluation of the competitiveness of enterprises. The formula of competetiveness – produce – costs – quality – price – returns – profitability should be used widely in practice of agricultural production. Under this method we conducted the rating assessment of competetiveness of crop production in Rivne region which allows us to make some conclusions and to develop measures for its improvement.