THEORETICAL ASPECTS OF INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN THE PERIOD OF ECONOMIC RECOVERY

Abstract

Purpose. The article aims to substantiate the theoretical and methodological principles of industrial enterprise development in Ukraine through the lens of innovative entrepreneurship, which serves as a fundamental mechanism for economic recovery and strategic resilience. Methodology. The research is based on a systematic approach to analyzing complex economic systems. A complex of scientific methods was applied: the historical-retrospective method was used to study the evolution of innovation theories ; structural-functional analysis helped identify the strategic functions of innovation ; and comparative economic analysis was used to assess industrial losses and technological disparities based on international data. Findings. The study establishes that under the conditions of military aggression and large-scale destruction, the paradigm of innovative development shifts from market expansion to "innovation resilience," ensuring business process continuity. The author identifies and characterizes four key strategic functions of innovation: transformational (technological shift), intellectual (human capital development), adaptive (shock absorption), and environmental (Green Deal compliance). It is proven that the transition to Industry 4.0, including the implementation of "digital twins" and artificial intelligence, is a critical vector for minimizing resource consumption and optimizing the operation of industrial giants, such as those in the glass industry. Furthermore, the role of internal intrapreneurship and servitization is highlighted as a means of generating higher added value and long-term customer loyalty. Originality. The research provides a comprehensive model of innovative entrepreneurship that integrates resilience functions with digital transformation (Smart Factory) and environmental sustainability (ESG standards), offering a non-linear path for the technological leapfrogging of Ukrainian industry. Practical value. The results can be used by industrial enterprises to develop recovery strategies in highly uncertain environments, shifting evaluation methods from purely financial metrics to scenario modeling and technological flexibility assessments.