CHATBOT MANAGEMENT OF THE DEPARTMENT OF HEI
Keywords:management of HEI, chatbot management, chatbot strategies.
AbstractThe use of innovative technologies in communication with potential and existing students gives higher educational institutions an advantage over competitors. It is expedient for the management of the university, the faculty and the departments to review and select digital communication tools with education seekers, which not only address them, but also satisfy the needs of receiving timely feedback in real time. The challenge of response time lag between inquiry and response for education seekers can be solved with the help of chatbots. The purpose of the article is to form the theoretical and methodological foundations of the development of the HEI’s department chatbot.The following methods and techniques of economic analysis were used: induction, deduction, synthesis, statistical, mathematical. Metrics for assessing the effectiveness of the chatbot have been created (fulfillment of assigned tasks by the chatbot, demand, effective dialogue). The research hypothesis was verified (as the number of active users of the chatbot increases as a result of its management, the number of triggered streams (triggers) will increase and vice versa) through the formation of the parameters of the linear regression equation according to the Student, Fisher t-statistics criteria.
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