Статьи

E-BUSINESS TECHNOLOGIES AS A TOOL OF COMPETITION IN MODERN SOCIETY

A. S. Shcherbakova
National University of water and environmental engineering, Rivne
Ключові слова
e-business innovation management digitalization competitiveness e-commerce

Abstract

In the article, it has been grounded that the development of the world economy has been inextricably linked with the spread of the Internet and the digitalization of business processes. Using the electronic means of communication is becoming one of the key conditions for the companies' survival in conditions of fierce competition. The article deals with approaches to defining the „e-business”. The concept of e-business structure has been proposed. In the paper, has been justified that innovation is an integral part of e-business and e-commerce, but Ukrainian businesses have little experience in using the innovative capabilities of e-business and, as a result, lose in the competition. The main advantages of e-business and trends in e-commerce have been proposed.

Author Biography

A. S. Shcherbakova, National University of water and environmental engineering, Rivne
Candidate of Economics (Ph.D.), Associate Professor

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