PECULIARITIES OF IMPLEMENTING INTERNAL CORPORATE SOCIAL RESPONSIBILITY IN UKRAINE

Abstract

The article examines the components and indicators of internal corporate social responsibility implemented by Ukrainian companies.The author substantiated that the choice of CSR employment practices frequently depends on the type of company’s activity, its mission and strategic goals, organisational and regulatory provision of CSR, as well as financial opportunities. At the same time, the issue of occupational safety and health, professional development of employees, wages and social safety net is an integral part of internal CSR. The paper analyses approaches to the reflection of socially responsible principles of interaction with employees and recognition of the basic functions of HR management in corporate documents. The researcher determined that the companies declare their CSR commitments to employees in such documents as the Corporate Social Responsibility Strategy, the Corporate Code of Conduct, the Code of Corporate Ethics, etc. In addition to these documents, corporate standards with regard to individual functions of HRmanagement also regulate social, economic and employment relations of employees. The author substantiated that interaction between management and employees is an important element that ensures high efficiency of internal CSR implementation. The article also investigated the main channels of communication, which are used by the companies in Ukraine to establish a permanent dialogue with employees. The research determined that regular polls, websites, direct communications, social networks, corporate mass media and other means of communication help to form effective feedback and create opportunities for increasing the efficiency of economic activity.