Articles

DOI: https://doi.org/10.31713/ve3202624

Abstract

The article explores strategic partnership as a key tool for ensuring sustainable tourism development in the context of modern socio-economic transformations, digitalization, environmental challenges and post-war reconstruction of Ukraine. It is substantiated that effective development of the tourism sector requires a transition from fragmented interaction of individual entities to systematic cooperation of state authorities, business, territorial communities, scientific and educational institutions, public organizations and international partners. The essence of strategic partnership is revealed, its main principles are determined, including long-term interaction, division of responsibility, mutual trust, transparency, environmental responsibility, social inclusion and adaptability to changes in the external environment. The current challenges of the development of the tourism industry of Ukraine are analyzed, in particular, the consequences of a full-scale war, security risks, financial and investment restrictions, uneven digital transformation, environmental problems and the need to adapt to European standards of tourism management. The role of strategic partnership in consolidating financial, human, information and innovation resources necessary for the restoration of tourism infrastructure, increasing the competitiveness of tourist destinations and ensuring long-term sustainability of the industry is determined. An author's model of strategic partnership for ensuring sustainable tourism development is proposed, which is based on the integration of the interests of all stakeholder groups, the functioning of a single coordination center and the combination of economic, social, environmental and institutional components of development. A set of organizational and economic mechanisms for implementing partnership interaction is substantiated and strategic directions for its development are determined, covering institutional improvement, investment partnership, digitalization, greening of tourism, development of human capital and deepening of European integration. The practical significance of the results obtained lies in the possibility of using the proposed approaches when developing state and regional tourism development strategies, post-war tourism destination recovery programs and the formation of a modern system of strategic management of the tourism sector.

Author Biography