Articles

DOI: https://doi.org/10.31713/ve3202614

Abstract

The article substantiates the need to develop a SMART model for ensuring the competitiveness of small businesses. It outlines the key challenges associated with implementing smart technologies in the processes of ensuring small business competitiveness, based on criteria such as competitive advantages, security, and sustainable development. The benefits of implementing such a SMART model are highlighted, and the author’s approach to constructing it is presented. It is demonstrated that this model enables the determination of the specific SMART model type, the criteria for ensuring competitiveness, and the SMART tools required for this purpose. The study establishes that enterprises can select different types of SMART competitiveness models depending on their lifecycle stage: SMART marketing (securing competitive market positions); SMART administration (ensuring sustainable and secure growth); SMART scaling process management (strengthening a leading competitive position); SMART business process management (curbing and eliminating destructive trends); and SMART transformation (resolving crisis situations). Finally, the article details the customization of SMART directions according to the specific types of SMART models for ensuring small business competitiveness.

Author Biography