STRATEGIC MANAGEMENT OF THE DEVELOPMENT OF INFRASTRUCTURE OF THE MARKET OF MACHINERY BUILDING OF AGRICULTURAL EQUIPMENT IN UKRAINE

Abstract

The article provides a comprehensive assessment of the prospects for the strategic management of the development of the infrastructure of the market of agricultural machinery in Ukraine. Based on the results of agricultural machinery sales in 2016-2020, conclusions are drawn regarding the specific composition of technical means, the demand for which is potentially possible in 2026-2030 due to the obsolescence of previously purchased equipment. It is determined that the main areas of the market infrastructure of agricultural machinery are the direct production of this equipment, the sales system, service and logistics support as technical components of the market infrastructure and the credit and financial system, which forms the financial support for the functioning of the machine building market. In the process of forming the means of strategic management of the development of the infrastructure of this market, it is necessary to take into account that the mechanisms of mechanical engineering can be both general-purpose and specialized, used in agriculture and animal husbandry. According to the results of studying the composition of general-purpose equipment, it was determined that the vast majority of these mechanisms are tractors (17.2%), and among tractors, the greatest demand among agricultural producers is for high-power tractors (over 60 kW - 87.6%), which indicates the need to take into account the potential need for the transition of these vehicles to alternative energy sources. In general, the strategic management of the development of the infrastructure of the mechanical engineering market of agricultural machinery in Ukraine is formed on the basis of maximum satisfaction of the needs of manufacturers in mechanisms and determines promising directions for the development of the mechanical engineering industry.