The article examines the current conditions of Ukraine's agricultural sector and shows that the traditional strategy of exporting raw materials is becoming economically inefficient and risky. The impact of military action, logistical blockades, and global price volatility dictate the need for a fundamental review of business management approaches. It has been proven that sustainable development is impossible today without the introduction of transformational innovations to overcome the crisis, the key among which is the abandonment of the raw material model in favor of creating closed cycles of agricultural product processing. Research shows that export-oriented trading companies face numerous challenges in the current conditions of global economic instability, including currency fluctuations, political risks, declining consumer purchasing power, and disruptions in logistics chains. That is why the development of effective anti-crisis solutions is becoming a key prerequisite for ensuring the sustainability and preservation of the competitive positions of such enterprises in international markets. Recommendations for the implementation of algorithms for overcoming crisis phenomena and qualitatively updating the business capacity of the trading enterprise are considered. An example of developed consulting recommendations for a system of anti-crisis solutions for an agricultural products trading company is provided. Strategic vectors of anti-crisis development are based on innovation, digitalization, diversification of sales markets, export orientation, and optimization of internal processes; tactical vectors are based on cost reduction, accounts receivable management, customer relations, and business process adaptation. The anti-crisis solutions proposed for the trading enterprise under study should ensure the elimination of the financial GAP caused by the critical capital structure and high liquidity risks.
Author Biographies
Valentyna Kostrychenko, National University of Water and Environmental Engineering, Rivne
Candidate of Economics (Ph.D.), Associate Professor
Oleksandr Harnaha, National University of Water and Environmental Engineering, Rivne
Doctor of Economics, Professor
Mykola Shylan, National University of Water and Environmental Engineering, Rivne
