SMART SOLUTIONS IN THE ERA OF DIGITAL TRANSFORMATION AS NEW HORIZONS FOR MANAGEMENT

Abstract

The article explores the concept of smart solutions as an innovative approach to managerial decision-making in the context of ongoing digital transformation. It emphasizes the significance of integrating information and communication technologies (ICT), such as artificial intelligence, big data analytics, cloud computing, and decision support systems, into the core of management processes. The study identifies key advantages of smart solutions over traditional decision-making models, including enhanced efficiency, accuracy, flexibility, scalability, and collaborative capacity. The article synthesizes contributions from leading scholars in international and Ukrainian contexts. It analyzes current barriers to implementing smart solutions, including organizational inertia, ethical dilemmas, and lack of digital competencies among managers. It also outlines the critical role of strategic thinking in successful digital adaptation and provides practical recommendations for organizations seeking to implement smart solutions effectively.