export strategy, logistics, e-commerce, globalization, Nova Poshta LLC, international market, competitive environment, financial results, digital transformation
Abstract
The article discusses the export corporate strategy of LLC «Nova Poshta» in the context of the growth of e-commerce and globalization. The research is based on the analysis of scientific works of domestic and foreign scientists devoted to the design of corporate strategies, as well as the problems of delivery and logistics. The activity strategy of LLC «Nova Poshta» is identified as a strategy of rapid growth and intentions to gain leadership. It is emphasized that the company successfully implements its export strategy, entering new European markets and expanding the range of services. The dynamics of the development of the Nova Poshta network, the structure of the Nova Poshta Group, as well as the organizational structure of the company are analyzed. Special attention is paid to the financial results of Nova Poshta LLC for 2023, which testify to the effectiveness of the chosen strategy. The company's financial success in 2023 reflects the use of the advantages of operating within a competitive market environment, namely: accessibility, ease of use of services; mobility and network coverage; efficiency; security; service prices. The combination of these factors, coupled with the growing demand for services and professional management of the company, allowed it to significantly increase profits in 2023 compared to 2022. It is proved that Nova Poshta LLC is one of the leaders in the transport and postal industry in Ukraine and successfully competes with state-owned companies that have a long history and a monopoly position in the market. Based on the analysis, a number of recommendations are proposed for the further development and strengthening of the company's position in the international market. In particular, it is proposed to increase the geography of presence, expand the range of services, continue digital transformation, form partnerships and alliances, increase operational efficiency, strengthen the brand and train personnel.
Author Biographies
Liudmyla Beztelesna, National University of Water and Environmental Engineering, Rivne
Doctor of Economics, Professor
Sergii Zhdaniuk, National University of Water and Environmental Engineering, Rivne
Master
Volodymyr Vasyliv, National University of Water and Environmental Engineering, Rivne
Candidate of Engineering (Ph.D.), Associate Professor
