agricultural enterprises, small farms, personnel management, employee engagement, relationship marketing, short supply chains, market competitiveness, financial viability, business partnerships, leadership, performance evaluation
Abstract
This article explores the vital role of small agricultural enterprises in Ukraine's economic framework, with a specific focus on the challenges and opportunities that these entities face within a highly competitive market environment. It provides an overview of the diverse organizational structures prevalent among these enterprises, including their classification based on criteria such as ownership, legal status, and operational scale. The study underscores the critical importance of identifying and capitalizing on niche market segments, as well as the necessity for these enterprises to adapt to the constantly evolving demands of consumers and the complexities of logistical requirements. A significant portion of the article is dedicated to the analysis of personnel management, particularly in the context of a noticeable decline in the number of active enterprises and the increasing prevalence of informal employment practices. The concept of employee engagement is examined in detail, with the article positing that it serves as an indispensable tool for enhancing productivity levels and fostering sustainable business growth. Drawing upon a wide range of international research, the article identifies key determinants of employee engagement within small and medium-sized enterprises, highlighting leadership and performance evaluation as particularly critical factors.Furthermore, the analysis extends to the realm of relationship marketing, emphasizing the strategic importance of cultivating and maintaining robust partnerships to ensure long-term business success. The article also delves into the advantages of implementing short supply chains, which offer the potential to significantly enhance operational efficiency, reduce overhead costs, and promote environmentally sustainable practices. In its concluding remarks, the article outlines the multifaceted challenges confronting small agricultural enterprises, including issues such as operational inefficiencies, a dearth of innovative approaches, and restricted access to broader market opportunities. Finally, the article proposes a range of strategic initiatives aimed at bolstering the competitiveness and ensuring the financial viability of these enterprises.
Author Biographies
Liudmyla Beztelesna, National University of Water and Environmental Engineering, Rivne
Doctor of Economics, Professor
Ivan Brelius, National University of Water and Environmental Engineering, Rivne
