analysis, development strategy, enterprise, strategic planning, management, market, price, influencing factors, management decisions, investments, classification of strategies, risk, costs
Abstract
The expediency of forming development strategies that contribute to the achievement of the set goals of enterprise is considered. In general, it is worth noting that in most cases, enterprise development strategies are used for their survival in the long term. A significant part of the possible variants of enterprise strategies has been analyzed. Of particular importance in the formation of the enterprise development strategy are the areas where there are dynamic market transformations with a high degree of uncertainty and fluctuations in the estimated parameters of the external environment. This situation requires flexibility from the company's management in the formation of a strategy and appropriate recruitment. Also, martial law in Ukraine is a significant risk of unpredictability of possible changes and the corresponding impact of the external environment, a decrease in efficiency due to risks and their insurance in the life of enterprises. Loss of control over risks leads to insufficient or expensive level of investment, etc. It is stable investment investments that are a guarantee for the implementation of the chosen strategy for the development of the enterprise. And this requires considerable attention to the issues of formation and selection and implementation of the chosen strategy for the development of the enterprise. The analysis of the definitions of the «strategy» of different authors and different strategic approaches to their creation leads to the conclusion that in most cases their diversity complements each other. Identify and complement the methods, principles and methods of developing, forming and implementing the strategy. Which is considered as an improved enterprise management technique that will ensure continuous development. And the most effective activity in the conditions of the changing external business environment and the internal organizational activity of the enterprise. The carried out analysis also to some extent justifies the need for specialists for the relevant area of work, as well as for making capital investments through various investment projects, etc. Thus, the analysis of enterprise development strategies is the basis for making diverse, specific, as a rule, long-term management decisions.
Author Biography
Bohdan Stasiuk, National University of Water and Environmental Engineering, Rivne
