ROLE OF SOCIAL MEDIA IN MODERNIZING EDUCATIONAL MARKETING

Abstract

This research explores the transformation of the marketing landscape in educational institutions amidst the challenges posed by the information age. It delves into the dual aspects of mediatization-space and  interactionhighlighting the integration of distance learning technologies and interactive tools that enhance the educational experience. The study underscores the importance of media branding in crisis management, detailing the use of robust websites, webinars, and social media marketing to effectively engage target audiences. Furthermore, it addresses the necessity for internal modernization, including the automation of management systems and the strategic use of social media for information dissemination. Various marketing technologies, such as viral marketing, internet marketing, CRM, and integrated marketing communications, are discussed as pivotal in developing a resilient marketing environment.