ANALYSIS OF CONSTRUCTION COMPANIES PROFITABILITY FROM THE POSITION OF THEIR COMPETITIVENESS POTENTIAL MANAGEMENT: THEORETICAL AND METHODOLOGICAL ASPECTS

Abstract

The concepts of competition and competitiveness are examined in article. The approaches to identification of the concepts of «competitive potential of company» and «potential of competitiveness of company» are worked out. The structure of the company’s competitiveness potential is studied. The levels of competitiveness of the company’s potential are characterized. The components of the strategy for ensuring the competitiveness of company are analyzed.The stages that embody the process of assessing the competitiveness of company’s potential are formulated. The  consequences of the military invasion of the Russian Federation on the economy of Ukraine are characterized. The dynamics of the construction products index for 2018–2022 is studied. The negative trends in the construction industry in Ukraine in all areas of construction work are analyzed. The dynamics of the volume of construction products produced by type in 2018–2022 is presented. The measures that should be implemented to improve the methods of comprehensive assessment of the economic efficiency of construction company are proposed. The profitability of assets, attracted capital, products,sales, equity for 2020–2022 of the construction company Renome-Eurobud LLC, which has been successfully operating in the construction market since 1996, is determined.