The purpose of the scientific research is to study the peculiarities of the formation of competitive advantages of a logistics operator in the market of road freight transportation. An analytical toolkit for the formation of the logistics profile of the freight road transportation operator is presented, based on the identification of a set of key criteria and service standards concerning basic services and services with high added value. The procedure for determining the integral (weighted) criterion of the efficiency of the level of customer service involves forming a system of conflict-free criteria and service standards, establishing their importance, conducting a comparative analysis of service criteria, and performing their expert evaluation. The influence of the proposed client-oriented approach on the income from the implementation of the logistics operator’s services was determined based on the ABC analysis and the results of the customer survey.
Author Biographies
Olena Popko, National University of Water and Environmental Engineering, Rivne
Doctor of Economics, Associate Professor
Volodymyr Yatchuk, National University of Water and Environmental Engineering, Rivne
Post-graduate Student
Kateryna Ozarchuk, National University of Water and Environmental Engineering, Rivne
