COACHING AS AN ECONOMIC LEARNING PARADIGM

Abstract

The article analyses the system of coaching services. It is indicated that coaching is a specific entrepreneurial activity focused on the provision of a range of services related to a psychological approach. Services are provided in various forms from a one-time session or counselling or a package to achieve   predetermined goals. This highlights the flexibility and adaptability of coaching to meet individual needs and preferences. Coaching in the modern economy forms the potential of human capital. An economic-mathematical model of global coaching is derived. It has been proven that this model notes the national specifics of receiving coaching services. The article acknowledges that the demand for coaching services is influenced by the socio-economic environment, including the political-military component. This suggests that factors such as political stability, economic conditions, and cultural norms can impact the popularity and acceptance of coaching in different countries. To evaluate coaching services across countries, the article proposes economic indicators that can be used to assess their effectiveness and impact. These indicators consider factors such as client satisfaction, goal achievement, and overall improvement in personal or professional well-being. The pricing system for coaching services is defined and the global coaching market is evaluated through microeconomic analysis. This implies that there are established mechanisms or guidelines for determining the cost of coaching sessions or packages, taking into consideration factors such as the coach’s expertise, experience, and the market demand for their services.