MAIN TRENDS OF THE DEVELOPMENT OF AGRICULTURE IN THE CONDITIONS OF DIGITALIZATION

Abstract

In an era where digitization influences every facet of our lives, the agribusiness sector stands at no exception.  Cutting-edge technologies are developed almost daily. Entire agro-information is gradually digitized and analyzed. By simultaneously analyzing a vast array of indicators – from current and historical weather data from nearby weather stations to GPS logger technology data – an integrated crop management system outpaces the productivity of top managers in the agricultural market. The development of digitization in management among Ukrainian agroholdings demands the application of foreign countries' experience oriented toward business optimization, effective IT solutions, and assurance of product and service quality. The latest ideas, initiatives, and programs need integration into the company's business strategy, enhancing its innovative appeal. The primary directions for developing management systems in terms of digitization should include: expediting innovative initiatives, predictive monitoring of the market environment, assessing factors impacting a company's competitiveness, devising roadmaps based on industry priorities and customer experience. Simultaneously, fostering human potential, comprehensive synchronization of all activities, fostering a culture and competencies for information exchange, IT system modernization, employing analytics, and Big Data must occur. To ensure the stable development of agroholdings and bolster the industry's economic and technological security, it's imperative to adopt cutting-edge technologies. Utilizing innovations and technological advancements in the agricultural sector will boost operational efficiency. Through intensive technologies in domestic agricultural production, an increase in gross production, improved product quality, reduced resource costs can be achieved, ultimately enhancing production efficiency and profitability in agricultural production.