Статьи

PROGRAM APPROACH TO THE ISSUE OF DIVERSIFICATION OF THE NATURAL RESOURCES USE IN THE RECREATIONAL AND TOURIST SPHERE

О. S. Golikova
Institute of market problems and Economic-Ecological Research of NAS of Ukraine
Ключові слова
diversification program natural resources recreational and tourist sphere diversification strategy implementation program.

Abstract

The article identifies the prerequisites for the implementation of thestrategy of diversification of the use of natural resources in the recreational and tourist sphere. The state and characteristics of the socio-economic situation of the recreational object are analyzed on the example of the territories of the Kuyalnytskyi estuary basin. According to the results of the analysis it is found that there is a rich natural resource potential, rare balneological resources, favorable climatic and geographical conditions, which together create a unique natural and recreational complex of Kuyalnitskyi estuary, the closest analogue to the quality of therapeutic mud and brine is the Dead Sea. The dynamics of economic and current operational indicators of the enterprise of the recreational sphere is analyzed on the example of SE «Clinical Sanatorium named after Pirogov» of Private joint stock company «Ukrprofozdorovnytsia». Based on the results of the analyzed reporting of the sanatorium on the use of balneological resources, in particular therapeutic mud, peloids and brine, it can be concluded that they have a significant reserve for the development of recreational and tourist sphere. The SWOT-analysis in the context of natural resources use diversification of the territories of the Kuyalnitskyi estuary basin is carried out. A number of problematic issues have been identified, for the solution of which the draft Program is proposed. The project of the Program of realization of natural resources use diversification is presented, the Program purpose and structure is formed, the basic actions is given. Themain tasks include socio-economic and environmental assessment of thenatural resources use, effective use of recreational resources of theKuyalnytskyi estuary in the context of its diversification, prioritization ofrecreational natural resources management system, natural resourceprovision of stakeholders of the Kuyalnytskyi estuary basin and development of economic complex. The priority directions of the Program and their components are revealed, the mechanisms of realization of priority directions are given. Sources of financing of the Program, executors and responsible ones for the function of constant monitoring of the program activities implementation are offered.

Author Biography

О. S. Golikova, Institute of market problems and Economic-Ecological Research of NAS of Ukraine
Junior Research Fellow Economic regulation of Nature Use Department

References

Ansoff I. Strategicheskoe upravlenie / per. s angl. M. : Progress, 1999. 416 s.

Berry C. H. Corporate growth and diversification. Journal of Law and Economics. 1971. № 14. S. 371–383.

Grant R. M. Sovremennyiy strategicheskiy analiz / per. s angl. ; pod. red. N. Funtova. SPb. : Piter, 2008.

Gort M. Diversification and integration in American industry. Prinston, Prinston University Press, 1962. 233 r.

Kunts R. M. Strategiya diversifikatsii i tseli predpriyatiya. Problemyi teorii i praktiki upravleniya. 1994. № 1. S. 5–8.

Porter M. Mejdunarodnaya konkurentsiya. M. : Mejdunarodnyie otnosheniya, 2016. 947 s.

Korinko M. D. Dyversyfikatsiia yak ekonomichnyi protses. Aktualni problemy ekonomiky. 2007. № 4 (70). S. 48–53.

Akmaeva R. I. Strategicheskiy menedjment : ucheb. posobie. Astrahan : Astrahanskiy universitet, 2009. 200 s.

Aleksandrov S. S. Strategiya diversifikatsii proizvodstva kak osnovnoe napravlenie strategicheskogo razvitiya predpriyatiya.

Blank I. A. Osnovyi finansovogo menedjmenta. K. : Nika-TSentr, 1999. T. 1. 592 s.

Saukh I. V. Klasyfikatsiina model ta kharakterystyka stratehii turystychnykh pidpryiemstv. Visnyk ZhDTU. 2017. № 4 (82). S. 90–97. DOI: https://doi.org/10.26642/jen-2017-3(81)-90-97.

Sych Ye. M., Pylypenko O. V., Stasyshen M. S. Stratehichnyi analiz : navch.-metod. posib. K. : Karavela, 2010. 304 s.

Khumarova N. I., Vartanian H. V. Obgruntuvannia prohramy rozvytku polifunktsionalnykh terytorii. Ekonomichnyi chasopys Skhidnoievropeiskoho natsionalnoho universytetu imeni Lesi Ukrainky. 2016. № 4. S. 83–88. URL: http://nbuv.gov.ua/UJRN/echcenu_2016_4_16. (data zvernennia: 01.10.2020).

Khumarova N. I. Ekolohooriientovane stratehichne planuvannia rozvytku terytorii : monohrafiia / NAN Ukrainy, In-t probl. rynku ta ekon.-ekol. doslidzh. O., 2011. 408 c.

Nezdoiminov S. H., Andrieieva N. M. Kontseptualni zasady formuvannia stratehii dyversyfikatsii na pidpryiemstvakh turystychnoho biznesu. Visnyk ekonomichnoi nauky Ukrainy. 2013. № 2 (24). S. 108–112.

Vartanian H. V. Stratehii formuvannia ta realizatsii turystychnoho potentsialu polifunktsionalnykh terytorii. Ekonomichni innovatsii. 2015. № 60(3). C. 41–49.

Milovanov E. Strategiya diversifikatsii – osnova finansovoy ustoychivosti mnogoprofelnogo predpriyatiya. Problemyi teorii i praktiki upravleniya. 2006. № 10. S. 83–85.

Strategicheskiy menedjment / pod red. Petrova A. N. SPb. : Piter. 2005. 496 s.

Kudla N. Ye. Marketynh turystychnykh posluh. K. : Znannia. 2011. 351 s.

Malska M. P., Bordun O. Yu. Orhanizatsiia ta planuvannia diialnosti turystychnykh pidpryiemstv: teoriia ta praktyka. K. : Tsentr uchbovoi literatury, 2012. 248 s.

Stetsenko I. T. Konkurentni stratehii pidpryiemstv u sferi nadannia posluh. Visnyk DITB. 2011. № 15. S. 330–335.

Momont T. V. Analitychne zabezpechennia protsesu dyversyfikatsii subiektiv turystychnoi industrii. Ekonomika. Upravlinnia. Innovatsii. 2016. № 3 (18). URL: http://nbuv.gov.ua/UJRN/eui_2016_3_16. (data zvernennia: 01.10.2020).

Kryvytska N. Yu., Hromova A. S. Stratehiia dyversyfikatsii vyrobnycho-hospodarskoi diialnosti silskohospodarskykh pidpryiemstv. Problemy pidvyshchennia efektyvnosti infrastruktury. 2011. № 31. URL: http://jrnl.nau.edu.ua/index.php/PPEI/article/view/354 (data zvernennia: 01.10.2020).

Kostetska, K., Khumarova, N., Umanska, Y., Shmygol, N., Koval, V. Institutional Qualities of Inclusive Environmental Management in Sustainable Economic Development. Management Systems in Production Engineering. 2020. 28(1). C. 15–22.

Popova, O., Koval, V., Mikhno, I., Tarasov, I., Asaulenko, N., Filipishyna, L. Assessments of national tourism development in terms of sustainability and inclusiveness. Journal of Geology, Geography and Geoecology. 2020. № 29 (2). S. 377–386.

Kuialnytskyi lyman: realii ta perspektyvy rekreatsiinoho vykorystannia : monohrafiia / Burkynskyi B. V., Babov K. D., Nikipelova O. M. ta in. ; In-t probl. rynku ta ekon.-ekol. doslidzh. NAN Ukrainy, DU «UkrNDI med. reabilitatsii ta kurortolohii MOZ Ukrainy». Odesa, 2019. 314 c.