ASSESSMENT OF PREREQUISITES FOR FORMATION OF HOUSEHOLD DEPOSITS IN BANKING INSTITUTIONS

Abstract

Effective performance of functions by the banking system requires thecreation of an appropriate resource foundation. The solution of this problem is carried out in the process of forming the resource potential of the bank, the strategic source of which are the savings of the population.The purpose of this article is to assess current trends in savings behavior of the population and the development of theoretical and practical recommendations for improving the bank’s work in attracting deposits.The article considers the theoretical aspects of the formation of deposit policy as a strategy and tactics of the bank in the organization of the deposit process; as a set of measures aimed at ensuring the liquidity of the bank; as a document that is a detailed action plan for attracting banking resources.An assessment of deposit resources of the banking system of Ukrainewas made and it was established that in the banking system of Ukraine there is a positive tendency to increase the volume of deposit resources, primarily at the expense of households. The internal factors of the bank’s deposit policy implementation, which depend on the activity of each specific bank, and the external factors, which are determined by the macroeconomic situation in the country, have been singled out. The structure and dynamics of incomes and expenditures of the population of Ukraine for 2017-2019 have been analyzed. It has been established that the structure of incomes of the population is dominated by wages and social benefits and other transfers; in the cost structure - the cost of purchasing goods and services.The structure of total expenditures of the population per household isdetermined, which indicates that the population spends the most on food and housing. The dynamics of savings is studied and ambiguous tendencies in their volumes are established, which testify to the uncertainty of the population in the choice between organized and unorganized forms of savings. Analysis of household deposits in terms of currencies and maturities has been conducted. It is noted that the population of Ukraine prefers short-term deposits in the national currency, which have a dynamic growth. Suggestions for improving the mechanism for attracting deposit resources in banking institutions have been provided.