ECONOMIC ESSENCE OF THE BUSINESS ACTIVITY OF THE ENTERPRISE AND APPROACHES TO ITS ASSESSMENT

Abstract

The article examines the economic essence of the concept of «business activity» and various approaches to its interpretation. The theoretical and methodological basis of the research is made up of the works of domestic and foreign scientists. However, the analysis of the research results showed that the financial aspects of business activity are mainly highlighted and considered in the scientific literature. The issue of developing a business activity management system in terms of its components has not been sufficiently investigated. The novelty of the research lies in the systematization and substantiation of the essence of business activity. The business activity of the enterprise can be studied from the point of view of efficiency, for example, the efficiency of operations, the use of assets or resources, from the point of view of the intensity of productivity or the quality of work, as well as from the point of view of a complex characteristic (performance), a set of quantitative characteristics, characteristics of current production and sales activities or characteristics of the business environment. The article pays attention to the concept of «management of the business activity of the enterprise». The scheme for defining the concept of «management of the business activity of the enterprise» is proposed, which shows the relationship between the management of the enterprise and its business activity. In conclusion, we can say that the management of the business activity of the enterprise should also be defined as a set of consecutive measures of both an organizational and analytical nature, the purpose of which is to increase its efficiency to increase resources and quality of work.