SOCIAL POTENTIAL AND PERSPECTIVES OF FUNCTIONING OF HEALTH RESORT ENTERPRISES
DOI:
https://doi.org/10.31713/ve2202018Keywords:
potential, prospects, enterprises, health resort enterprises, economic potential.Abstract
The article reveals the social potential and prospects of functioning ofhealth resort institutions. It has been established that the demographic situation in the country determines the importance of health resortfunctioning in maintaining and improving health, increasing the quality of life and the labor potential of the population.The degree of demand satisfaction for health resort services isconditioned by forming the supply of these services and the health resortproduct, which in turn depend on the available capacity or potential of theregional health resort complex organizations.It is stated that the concept of «potential» in the generally recognizedsense, according to the interpretation of modern encyclopedic dictionariesmeans «sources, opportunities, means, reserves that can be used to solve any task, achieve a specific goal, the ability of an individual, society, state in a certain domain (such as economic potential)».It is resumed that the assessment of economic potential should beconsidered as a complex system of actions that provides the development of interdependent management decisions that do not contradict one another and contribute to the effectiveness of the entire management system of the regional health resort complex.References
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