IMPROVEMENT OF THE ORGANIZATIONAL STRUCTURE OF HIGHER EDUCATION INSTITUTIONS IN ORDER TO INCREASE THE EFFICIENCY OF LICENSING AND ECONOMIC ACTIVITIES

Authors

  • A. V. Klimova National University of Water and Environmental Engineering, Rivne

DOI:

https://doi.org/10.31713/ve220208

Keywords:

licensing, economy, higher education institutions, labour market, educational services market, management strategy, information and analytical activity.

Abstract

The active entry of Ukrainian higher education institutions into theEuropean educational space, demographic decline, which strengthenscompetition on the market of educational services, the reform of the system of higher education, the system of licensing of educational activities, the introduction of autonomy of higher education institutions, including academic and financial, makes it necessary for educational institutions to elaborate new development strategies and requires the use of new tools and marketing technologies. Marketing of educational services is intended to form strategies and tactics of behavior on the market of educational services. Taking into consideration that educational institutions enter the market with a specific product, such as an educational service, the formation of which should be based on the needs of internal and external stakeholders, it is necessary to pay attention to the completeness of information and analytical support prior to making managerial decisions. This article analyzes the sufficiency of information and analytical support of decision making of universities on entering new sectors of the market of educational services, making decisions on introducing new educational programs and improving the existing ones. Ways to improve the organizational structure of higher education institutions are proposed in order to elaborate new development strategies to stimulate economic performance and increase theefficiency of licensing activities. The social and economic impact of theproposed activities is described in order to make informed managementdecisions.

Author Biography

A. V. Klimova, National University of Water and Environmental Engineering, Rivne

Post-graduate Student, Head of the Department of Licensing and Accreditation

References

Obolenska T. Ye. Marketynh u sferi osvitnikh posluh : avtoref. … d-ra ekon. nauk : 08.06.02 / Khark. derzh. ekon. un-t. Kh., 2002. 33 s.

Vasylkova N. V. Stratehichne marketynhove planuvannia u vyshchomu navchalnomu zakladi. Ekonomika ta pidpryiemnytstvo : zb. nauk. prats molodykh uchenykh ta aspirantiv. U 2 ch. Ch. 1. 2015. Vyp. 34-35. S. 6–14.

Reshetnikova I. L. Student yak spozhyvach osvitnikh posluh u systemi marketynhu vyshchoho navchalnoho zakladu. Ekonomika ta pidpryiemnytstvo : zb. nauk. pr. molodykh uchenykh ta aspirantiv. U 2 ch. Ch. 1. 2015. Vyp. 34-35. S. 59–67.

Reshetnikova I. L. Marketynhove zabezpechennia konkurentospromozhnosti vyshchykh navchalnykh zakladiv. Marketynh v Ukraini. 2010. № 4. S. 67–70.

Saburova M. M. Organizatsiya rabotyi otdela marketinga: teoriya i praktika : uchebnik. Ulyanovsk : UlGTU, 2017. 236 s.

Marketynhova polityka zakladu vyshchoi osvity : kolektyvna monohrafiia / za zah. red. N. L. Savytskoi. Kh. : KhDUKhT, 2018. 163 s.

Zhehus O. V. Rynok posluh vyshchoi osvity yak osnova marketynhovoi diialnosti vyshchoho navchalnoho zakladu. Ekonomichna stratehiia i perspektyvy rozvytku sfery torhivli ta posluh : zb. nauk. prats / redkol. O. I. Cherevko (vidpov. red.) ta in. Kharkiv : KhDUKhT, 2017. Vyp. 1 (25). S. 269–281.

Yakymchuk A. Yu. Internatsionalizatsiia diialnosti suchasnoho universytetu: implementatsiia zakhodiv pidvyshchennia yakosti osvity. Innovatsiinyi universytet i liderstvo : proekt i mikroproekty – III : zb. statei / vidpovidalni redaktory T. Finikov, R. Sukharski. Varshava : Wydział „Artes Liberales” UW. 2019. 412 c. C. 122–130. ISBN 978-83-63636-84-5.

Klimova A. Gosudarstvennoe regulirovanie hozyaystvennoy deyatelnosti vyisshih uchebnyih zavedeniy Ukrainyi na primere litsenzirovaniya obrazovatelnoy deyatelnosti. International Journal of New Economics and Social Sciences. 2017. № 2 (6). S. 349–358.

Yakymchuk A. Yu., Klimova A. V. Instrumenty vdoskonalennia systemy litsenzuvannia zakladiv vyshchoi osvity: ekonomichni aspekty zaprovadzhennia mizhnarodnoho dosvidu. Visnyk Natsionalnoho universytetu vodnoho hospodarstva ta pryrodokorystuvannia. Ser. Ekonomichni nauky. 2019. № 4 (88). S. 365–377.

Klimova A. V. Instytutsiini osnovy litsenzuvannia osvitnoi diialnosti u sferi vyshchoi osvity Ukrainy. Investytsii : praktyka ta dosvid. Ser. Ekonomichni nauky. 2019. № 10. S. 65–72.

Issue

Section

Статьи